WEB
BLEKKO - VIRAL VIDEO
Directed and animated by: Eli Noyes
Producer: Linda Schaller
Camera: Tim Schaller
blekko is a better way to search the web by using slashtags. Slashtags search only the sites you want and cut out the spam. Use friends, experts, community or your own slashtags to slash in what you want and slash out what you don't.
What they asked us to do...
Blekko’s founders asked Alligator Planet to create a brief video explaining slashtags and what they can do for their beta test rollout.
What we did...
Alligator Planet animated, shot and produced a 3-minute video that explains the fundamentals of blekko and why it’s the serach engine to watch. We amused, entertained and informed new users about blekko’s groundbreaking new web search capabilities..
Our results...
Within a few weeks, the video racked up over 150,000 views online and helped spread the word about blekko in advance of its formal launch. You too can join blekko, and slash the web at blekko.com